15+ years shaping positioning, messaging, and go-to-market for B2B data, cybersecurity, and SaaS products — pairing sharp strategy with hands-on execution that drives pipeline, adoption, and sales effectiveness.
A few launches and programs where product marketing moved the number.
Owned the end-to-end go-to-market for a new Managed Services offering — from positioning and packaging to the sales narrative and enablement that put it in front of enterprise buyers. Built the messaging, ICP, and ROI story, then equipped the field to sell it with confidence.
Partnered closely with the 4-person SDR team to close every grey area between marketing and the front line — training them on the product, enabling them to run their own demos, and aligning on qualification criteria. Ran weekly working sessions plus 1:1 coaching where it was needed, so the team owned the message, not just the script.
Led product marketing strategy for a maritime-AI analytics platform selling into government and enterprise — defining value propositions, translating deep technical capability into buyer benefits, and building the content, playbooks, and competitive research the field relied on.
I'm a product marketing leader who lives at the intersection of strategy and execution. Across 15+ years — at Bright Data, Panaya, Windward, MUV Interactive, and Cellebrite — I've owned how complex technical products are positioned, packaged, and brought to market.
My work usually starts with the same question: what makes this genuinely different, and how do we make a buyer feel it? From there I build the messaging frameworks, launches, and sales enablement that turn a good product into a category buyers understand and choose.
I'm a fluent cross-functional operator across Product, Sales, SDR, Demand Gen, and Partnerships — and an early adopter of AI-enabled, no-code product marketing to scale content and GTM output without losing quality or voice.
What drives me is the moment a complicated product suddenly makes sense — when the right words turn "I don't quite get it" into "I need this." After 15+ years in tech marketing I still chase that click, and I care as much about the craft of getting there as the results it drives.
The way I work is equal parts strategy and hands-on. I like being close to both the product and the sales floor, closing the gaps between teams, and building the clear, honest story everyone can rally around. Curious by default, allergic to fluff, and happiest when the message finally lands.
Open to Senior PMM and product marketing leadership roles. If you're defining a category, launching something ambitious, or need the story to catch up to the product — let's talk.